Stories are all around us. They move us, making us feel alive and giving us inspiration. Our appetite for stories is a reflection of the basic human need to understand patterns of life — not merely as an intellectual exercise but as a personal, emotional experience. While storytelling is not the only way to engage people with your ideas, it’s certainly a critical part of the recipe.
Stories are the way to reach out to people and emotionally connect.But for too long, the business community has relied on data, numbers, statistics, and analytics to offer change ideas or explain a business strategy. Some of us might even be guilty of delivering presentations that we ourselves wouldn’t sit through.
Now imagine, if we embedded storytelling in our business communications, not just as an illustration but as a development tool for our business; a method to communicate within our teams, to understand the big picture of what we do, and to express the finer details of the process involved. What could happen?
That is the power of EP3.dk’s Biogenesis