Why I use a coaching approach?

Deciding between a coach and a consultant can be illustrated by the proverb,

“Give a man a fish you feed him for a day. Teach a man to fish you feed him for a lifetime.”

Sometimes you just want the fish and that’s why you’d go to a consultant. By going to see an expert, (e.g. accountant, lawyer, physician), you’re looking for information and answers. You want expert advice. You want someone else to do it.

But sometimes you want to learn new fishing strategies, to help your long term performance, success,
fulfillment and happiness. That’s a coach. By going to see a coach, you’re…

  • More invested in getting guidance that will help you pinpoint limitations in your own internal and external processes
  • Looking to find better strategies for doing things and/or more productive ways of thinking about things
  • Looking to be motivated to take action and follow through on your goals
  • Wanting to break out of patterns that aren’t working for you.

There are no specific answers which can give you these results. They can’t be handed to you in the form of a report or downloaded to your computer. They involve a process of interaction between you and your coach.

This is why I use a coaching and not a consultant model. I want to empower clients to act on their own, using their own experience, habits, skills, and knowledge.